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Kohberg offensive



Press release November 8, 2012

Kohberg offensive

Kohberg aims to be the customers’ preferred supplier of bread, no matter where they buy or enjoy it. To achieve this, Kohberg merges all in all 4 companies into one strong company and assigns a new CEO who knows the industry in depth and has a proven track record.

”I am sure, that with one management focusing on our two customer segments and streamlined bakery and logistics, our customers will experience a new Kohberg, which will offer many good tasting experiences. Everyday life with Kohberg will also be easier, whether you are a consumer or a business partner,” says Chairman Mads Middelboe.

The new top executive is Morten Hellesen, who will join Kohberg Bakery Group as CEO on November 13, 2012. He has 20 years of experience within fast moving consumer goods, of which 8 years as CEO for the main competitor Schulstad, and recently he was Group CEO with Danæg, the leading Danish supplier of fresh eggs.

”I look forward to return to the bread market and create satisfied customers and business partners together with Kohberg’s competent and engaged employees”, says Morten Hellesen.

”Morten Hellesen is customer centric with high drive. His long experience within bread will benefit Kohberg’s customers, employees and shareholders. Together with a new board with international FMCG experience, it will be Morten Hellesen’s task to implement the new structure and quickly reignite the growth of the Danish bread market”, says Chairman Mads Middelboe.

The four companies that are merged under the name of Kohberg Bakery Group are the mother company with the same name, and the three subsidiaries, Kohberg Brød A/S, Kohberg Foodservice A/S and H.C. Andersen Bagergården A/S.

Going forward Kohberg Bakery Group consists of 3 divisions, Kohberg Consumer Foods, which will serve retail customers, Kohberg Foodservice, which will service the professional market, and Kohberg Bakeries covering all bakeries and supply chain functions, serving all customer segments. Product development and quality are grouped in joint staff functions together with Finance, IT and HR.

Kohberg Bakery Group is owned by the KOFF Group. CEO Jesper Fogtmann has since December 2011 as well been CEO in Kohberg Bakery Group in order to prepare the simplification and strengthening of the group announced today.

”With this simplification and a new strong board, I am very confident to hand over the CEO responsibility to Morten Hellesen. I look forward to our cooperation, and I am sure that Morten is the right choice to develop Kohberg Bakery Group further”, states Jesper Fogtmann.


Kohberg Bakery Group had revenues 2011 of 976 DKKm and a total of 597 employees. Headquarter in Bolderslev close to Aabenraa and bakeries in Bolderslev, Haderslev (both in Southern Jutland) and Taastrup (Copenhagen area).

Chairman of the Board: Mads Middelboe. Members of the Board: Kasper Madsen, Andy Andersen, Jesper Fogtmann and Preben Fogtmann.

Further information: Mads Middelboe, Chairman of the Board, Kohberg Bakery Group, mail: This email address is being protected from spambots. You need JavaScript enabled to view it., phone: +4529293000.


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