Why the puzzling word “why” is so important...


Looking at the best quotes I ever came across within Management and Leadership, it is no wonder why the puzzling word “why” is so important.





”Why” is the first and most important word of leadership, as it is key to understanding the greater purpose of tasks and making sense. It creates openness, willingness and the will to improve and change. Thus, it makes it possible to create a dialogue and cooperation. It will bring you stronger anchoring of all the other important issues of: What, Who, Where, When, How and How much?

However, the sequence and adequate time for ”Why” is critical to success.

Don’t jump the ”Why”, it may take you much longer or you may achieve less.

Mads Middelboe

Executive Advisor & CEO

Leadmore ®

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